Saving Our Sharks (Kab Xok)
As part of the third cohort of MAR+Invest’s 2025 Acceleration Program, Saving Our Sharks participates alongside the Kab Xok Cooperative in Isla Mujeres. Kab Xok is a fishers’ cooperative that, after three generations of shark fishing, is transitioning to sustainable, non-extractive tourism, with SOS supporting this shift. They now offer snorkeling and diving expeditions, photo safaris, educational activities, and volunteer programs that draw on their marine knowledge and cultural heritage to create authentic, conservation-driven alternatives to traditional fishing.
The business model is built around organizing marine wildlife observation and monitoring expeditions. Target customer segments include high-income travelers seeking exclusive experiences, students and researchers, volunteer groups, and adventure/nature tourists.
