Saving Our Sharks (Kab Xok)

As part of the third cohort of MAR+Invest’s 2025 Acceleration Program, Saving Our Sharks—together with the Kab Xok Cooperative in Isla Mujeres—is a group of fishermen who, after three generations making their living from shark fishing, have chosen to transition into sustainable, non-extractive tourism. They now focus on offering snorkeling and diving expeditions, photo safaris, educational activities, and volunteer programs. These experiences draw on the fishermen’s deep marine knowledge and cultural heritage, creating authentic, conservation-driven alternatives to traditional fishing.

The business model is built around organizing marine wildlife observation and monitoring expeditions. Target customer segments include high-income travelers seeking exclusive experiences, students and researchers, volunteer groups, and adventure/nature tourists.