Wave of Change
The Wave of Change is Iberostar’s responsible tourism movement to move towards a circular economy that promotes the responsible consumption of seafood and maintains coastal health.
The organisation aims to provide clear examples of responsible tourism, through science-based initiatives. They believe a restorative and regenerative circular economy in all aspects is essential to global ocean health.
Their mission is to tackle the ocean’s biggest challenges by using the strengths of the tourism industry and private sector to scale solutions.
While also building a more resilient business and more resilient destinations to enjoy for generations to come.One proposed solution to the vast usage of plastics is working towards a circular economy, which focus on the retention of value in the material cycle through reusing and recycling materials such as plastics to prevent their release into the environment.
Anthropogenically induced global climate change and related threats such as elevated water temperature, ocean acidification, relative sea-level rise and increased frequency and intensity of hurricanes are some of the greatest threats to coastal marine ecosystems.
Iberostar is setting a standard for responsibly sourced seafood. By incorporating ocean management, sustainable seafood, coastal health and other elements of responsible tourism into travellers’ experiences, they wish to build towards a wave of change.
The company will ultimately send no waste to landfills by ensuring the reduction, reuse and recycling of all physical products that enter its facilities. Iberostar also commits to embodying a circular economy by sourcing increasing proportions of non-virgin (not from primary natural sources) materials and considering the end-use of the materials it uses, from construction to cleaning supplies.
