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Financial Mechanisms

Reservaciones La Ceiba

Reservaciones La Ceiba is part of the 3rd Acceleration Program cohort, and it is LARECOTURH’s platform linking tourists to 50+ community enterprises in Honduras
Drivers of Degradation Addressed
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Unsustainable Tourism
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Coastal Development

Reservaciones La Ceiba is the commercial platform of LARECOTURH, a community-based network that promotes sustainable tourism in Honduras. The platform serves as a booking hub that connects tourists with more than 50 community enterprises offering lodging, gastronomy, cultural activities, handicrafts, and guided tours in protected natural areas. By linking rural communities to the tourism market, the initiative fosters environmental conservation and community livelihoods.


By offering a centralized digital platform for community tourism, Reservaciones La Ceiba provides tourists with authentic, responsible, and culturally rich experiences, while guaranteeing that part of their spending supports conservation and community development. The platform bridges the gap between local enterprises, many of them informal, and the formal tourism market, enhancing visibility and market access for rural families.

Their model ensures that part of every tourist expenditure supports both conservation and social initiatives, with 10% of profits reinvested into a community environmental fund. The initiative also builds local capacity through training programs, business strengthening, and the provision of equipment to improve service quality.

Author MAR Fund
Region Latin America and the Caribbean
Sector Financial Mechanisms
Stage Operational
Scale to Investment Yes
Key Contact Amy Jones

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